About Us

Welcome to Hues of Violet, a boutique for the modern woman! Our goal is to help you feel confident discovering and showing your personal style. All of our products are hand-picked and intentionally sourced with our customers and sustainability in mind! We strive to make fashion affordable and accessible to everyone.

Visit us in Downtown Wilmington, NC at 22 S Front Street


Follow along on social media @HuesofViolet for new arrivals and style tips, and announcements.

Let us bring out the best shade of you! 


Meet our owner, Sam Balzano.
Fashion has always played a huge role in Sam's life. She grew up a short train ride from NYC & has always felt that fashion was a guiding light in finding herself & expressing her personality. Sam has a background as a retail buyer & store manager for a boutique in Virginia & through her experience, Sam discovered a need for a brand that truly focused on helping others find & build confidence through fashion. She is passionate about building lasting relationships with her customers and wanted a brand that prioritized people over profit; thus, Hues of Violet was born.



Shop with us in person!

Visit us at 

3 South Second Street, Unit 160

Wilmington, NC 28451